“The aim of Piemonte Share is to create real, effective opportunities (exhibitions, events, workshops, seminars and productions) for developing and raising awareness of digital culture, and for promoting research and innovation in the visual arts, interaction design, the internet, mechatronics, information technology, graphic design, and interactive installations.”
In order to encourage and help future ranks of artists to emerge, we need to work with the avant-garde of artists and designers today, those pushing back the frontiers marked by software, expressive language and new communication channels, in the tumult of an innovative process that never stops.
Hence, Piemonte Share has outlined a series of projects to meet a very real need, which are all economically viable, and which feature winning content for young artists.
Accordingly, we have focused our energies and resources onto three different projects, each created to support and develop the pressing issues of technological innovation, integrating art and business, research into new expressive languages, and teaching.
The SMIR project, produced by the association Marcovaldo in partnership with the The Sharing, is based on the idea of creating a multimedia art space, taking the actual territorial needs of Mondovì as its starting point. The area of interest revolves around art and interaction design, for developing creativity in highly technological and interdisciplinary environments.
Share Crossing is a special section of the Piemonte Share Festival dedicated to web cinema and the production of works that seek to combine and blend the contents of movie genres with digital communication platforms.
The Share Campus programme is targeted at junior high school, university and fine arts students with the aim of providing opportunities for practical experience in order to develop their creative talents and understand the production systems used in art, music, cinema, interaction design, robotics, new media and web design.
Artists who would normally find themselves on stage, in museums or in art galleries have found space for creation within the research labs of the companies involved and the University, space shared with engineers and computer scientists for the construction of a new and entirely unconventional approach to innovation.
“SMIR was a joint project run by the City of Mondovì in Italy and Embrun in France. Its aim was to create new cultural opportunities for contemporary art, building on a highly innovative approach focused on the latest trends in research and experimentation.”
The old Church of Saint Evasius in Mondovì, a true gem of Renaissance architecture, was chosen for its ideal location in the borough of Carassone to become an arena for experimental art involving the use of new technologies.
The church was one of the oldest in the entire Mondovì district, though it had been abandoned for almost two centuries and so was in a precarious state, desperately requiring conservation and restoration work to assure its structural integrity.
The Capuchin Chapel in Embrun was chosen to become the church’s French “twin”. It also required restoration work to permit its use for cultural events showcasing cutting edge trends in contemporary art.
The Marcovaldo association was the driver behind the project, which was funded under Alcotra 2007–2013—the European operational programme for cross-border co-operation.
Piemonte Share was entrusted with the artistic direction of works on the former church.