Action Sharing is a platform created in 2007 by the operating arm of Piemonte Share in Torino-Italy, where artists, engineers, computer scientists and local companies specialised in robotics can come together to develop research projects focused on art and innovation.
The Chamber of Commerce of Torino chose to back the proposal put forward by Action Sharing to promote a new vision of culture, where art is not confined within the walls of art galleries and museums. In this vision, art is opened to the business world to become an engine for economic growth and local development, drawing from the design, technological innovation and creative capacities that can be found in local companies of excellence.
Action Sharing was conceived and based right from the start on the possibility of drawing together people from the worlds of scientific research, art & creativity, and general education, and steering them to contribute as a group to the creation of a digital art performance for demonstration and experimental purposes.
Artists who would normally find themselves on stage, in museums or in art galleries have found space for creation within the research labs of the companies involved and the University, space shared with engineers and computer scientists for the construction of a new and entirely unconventional approach to innovation.
ACTION SHARING 1 (pilot production)
The Orchestra Meccanica Marinetti (Marinetti Mechanical Orchestra) by the artist
Angelo Comino – Motor in art – was specially chosen by the Chamber of Commerce of
Turin and Piemonte Share to launch the initiative Action Sharing.
ACTION SHARING 2
In 2010, with the support of the Chamber of Commerce of Torino, Action Sharing 2 was launched, with entries accepted from 30th October to 6th December. The Ideas Competition was open to artistic projects that make syncretic use of mechatronic elements.
All the entries submitted to the Action Sharing 2 Ideas Competition were reviewed with skill and expertise by a panel of judges consisting of Guido Bolatto, Massimo Banzi, Federico De Sario, Bruce Sterling, Pietro Terna, and Andrea Festini. The panel selected Suguru Goto, and his project Cymatics, winner of the competition. Suguru Goto is a composer, musician, inventor and multimedia artist, considered one of the most innovative and representative figures among a new generation of Japanese artists.
To Florian Gassmann and Andreas Muxel for the project Lost In Space, as an encouragement to continue in their careers. Lost In Space is a research project designed to explore how human beings interact with the space that surrounds them. The work contemplates the possibility of creating new dynamic spaces and explores the possibility of changing their physical form and structure over time.
Andreas Muxel and Florian Gassmann highlight how projects today are exclusively developed in virtual space, where almost everything is possible and the only limit is our sense of creativity. But if we step back into physical space we still have to deal with the limitations of currently available materials. Lost In Space as a project is an opportunity to explore the possibilities of “smart materials” (that can be changed by external stimuli such as stress, temperature, humidity, pH and magnetic fields), where experimentation will play a key role in the research process.
The work contemplates the possibility of creating new dynamic spaces and explores the possibility of changing their physical form and structure over time.
Florian Gassmann (DE)
After an excursion into the crystallography and geology, and vocational training in the field of graphic and object design Florian Gassmann studied architecture with a focus on object and space. In addition to his studies, he worked from 2007 to 2010 Institute of Design at the Faculty of Architecture at the University of Applied Sciences in Cologne. In this capacity, he dealt with the basics of physical space and its influence on human behavior. In 2010 he received his degree in architecture from the University of Applied Sciences in Cologne. In his work, Florian Gassmann deals with parametric design and digital production techniques. In particular, the influence of user behavior on the generation of spatial situations. He is also co-founder of the netlabel Weark in electronic music. He lives and works in Cologne, Germany.
Andreas Muxel (AT/DE)
In 2004 he received a diploma in Media Communication Design from the University of Applied Sciences Vorarlberg, Austria. Between 2004 and 2007 he worked as an interaction and interface designer for the MARS-Exploratory Media Lab at the Fraunhofer Institute for Media Communication. In 2008 he finished his postgraduate studies at the Academy of Media Arts Cologne. In his works he is interested in the mixture of digital code and physical material and the man-machine interface. His projects has been shown in many international festivals of media art. Beside that he works as a freelancer and teaches as a guest lecturer at various universities. In 2009 he won Share Prize with Connect. He lives and works in Cologne, Germany.