Programme

FRIDAY, 15th OCTOBER

Regional Museum of Natural Science – Second floor
>>>7 PM Inauguration of the Youth Museum and Share Festival press conference

Regional Museum of Natural Science – Second floor
>>>9 PM Warm-Up Share Festival – performance by Eniac Into The Wood
An environment-themed electro-acoustic performance that uses wood as its main source of sound for the creation of sound textures, rhythms and melodies. Originally produced for SMIR – Multimedia Spaces for Innovation and Research by Piemonte Share.

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WEDNESDAY, 20th OCTOBER

Regional Museum of Natural Science – Conference Hall, lower ground floor
>>>6 PM Share Festival Press Conference

Regional Museum of Natural Science – Conference Hall, lower ground floor
>>>6:30 PM Warm-Up Share Festival – conference held by Nicolas Nova Accidents and Failure as Fertile Creative Ground for the Near Future.
Broken products, defects, errors and technological accidents will be the topic of this conference by the industrial designer and researcher Nicolas Nova, who turns his attention to technological mistakes and how the resulting failure, whether intentional or involuntary, can stimulate and facilitate creative design.

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THURSDAY, 28th OCTOBER

Regional Museum of Natural Science – Second floor
>>> 9 PM Screening of selected videos from the 13th Japan Media Art Festival
To mark its partnership with the Japan Media Art Festival, Share Festival is presenting on the big screen a glimpse of creative trends in video in contemporary Japan. The three-part screening will cover different aspects of video: entertainment, art and animation. The videos will also be viewable on a screen terminal every day from 10 AM to 11 PM on the second floor of the Regional Museum of Natural Science.

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TUESDAY, 2nd NOVEMBER
Regional Museum of Natural Science – Second floor
>>>6 PM INAUGURATION of Share Festival and the Share Prize 2010 AWARD CEREMONY
Exhibitions on the second floor of the Museum are open every day from 10 AM to 11 PM
Sm_Art Mistakes
Special project R.I.O.T.
Selected videos from the 13th Japan Media Art Festival

Regional Museum of Natural Science – Second floor
>>>8 PM Performance by Teatrino Elettrico DC12V
DC12V is power source used by the art duo Teatrino Elettrico to bring to life a technological micro-universe, where sounds and images are generated in a distorted transmission signal. Sound is generated using only analogue instruments, moving pictures, percussion instruments, friction and the electromagnetic fields created by everyday machines.

Regional Museum of Natural Science – Second floor
>>>9 PM performance by Sonia Cillari As an artist, I need to rest
The artist lies still on the floor of the exhibition room, generating a digital creature she calls feather by breathing. During the performance, Sonia Cillari creates some 14,000 digital elements, bringing her feather into six different states of being, from accumulation to resistance.

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WEDNESDAY, 3rd NOVEMBER

Regional Museum of Natural Science – Conference Hall, lower ground floor
>>>2 PM Round table conference with Christian Ulrik Andersen, Tatiana Bazzichelli, Geoff Cox and Les Liens Invisibles Smart Mistakes, or Business as Usual.
An international panel brought together in collaboration with DARC – Digital Aesthetics Research Centre of the University of Aarhus to discuss how art activism is converging into business. Instead of reneging the market, many artists build “cultural Trojan horses” that unleash their critical voices from inside the system. These mistakes show just how permeable and susceptible the system is to radical innovation.

Regional Museum of Natural Science – Conference Hall, lower ground floor
>>>3.30 PM Conference with Cristophe Bruno and Samuel Tronçon Artwar(e)
At the invitation of French curator Caroline Engel, artistic director of the SMIR project in Enbrun, and of the centre for contemporary art Les Capucins, an artist and a philosopher exchange their thoughts on smart failures and the art strategies they have used to explore the relationship between large-scale capitalist cycles and digital infrastructure.

Regional Museum of Natural Science – Conference Hall, lower ground floor
>>>4.30 PM Lecture by Roberta Buiani Buiani Creativity in Uncertainty: On the Obsession with Control.
Taking two fundamentally different approaches to technology – a hard, or technical approach, and a soft, or social approach – as her starting point, the Italian-Canadian researcher looks at the potential that scientific visualisation offers, where the existence of an incredible variety of solutions is the key to the many, and at times crucial, discoveries that have led to progress in virus research.

Regional Museum of Natural Science – Conference Hall, lower ground floor
>>>5.15 PM Dialogue with Valeria Gandus and Jasmina Tesanovic
Valeria Gandus and Jasmina Tesanovic, two intellectuals, and above all two women of the new millennium, actively committed to a number of social, cultural and political causes, explore the significance of our choices and actions in life as the consequence of serendipity, of a force that sweeps aside individual volition and intention.

Regional Museum of Natural Science – Conference Hall, lower ground floor
>>>6.15 PM Lecture by Kim Cascone The Failure of Aesthetics.
The Californian musician and theorist of ‘glitch music’, that is the creative use of quality-reducing interference in sound, looks at the state of the art in digital music. Traditional aesthetics have failed, while “post-digital” aesthetics have emerged in an environment saturated with technology. Failure and error have become a new aesthetic form, revealing just how illusory our supposed control of technology is.

Regional Museum of Natural Science – Second floor
>>>8 PM Performance by Marko Batista Parallel Digital Structures
Using various different media, this Slovene artist manipulates sound and video in a heterogeneous technological environment, through the creative subversion of digital data packets transferred over the Internet.

Regional Museum of Natural Science – Second floor
>>>9.30 PM Performance by Giacomo Verde Multi-Reverse
MultiReverse inverts the relationship between sound and image, as moving pictures generate sound, and not vice versa. Images are no longer a backdrop to music. Sound is no longer a “soundtrack” to images. Instead, both combine to form a true, unique audiovisual event.

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THURSDAY, 4th NOVEMBER

Regional Museum of Natural Science – Second floor
>>>3 PM Encounter with Les Liens Invisible R.I.O.T
Explore the city and play Reality Is Out There using your smartphone (iPhone or Android).Discover the invisible virtual sculptures that the artists have planted around town, in an imaginary exhibition that projects virtual objects onto the streets. Surrealist inspiration meets augmented reality.

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FRIDAY, 5th NOVEMBER

Regional Museum of Natural Science – Conference Hall, lower ground floor
>>>12.00 AM Back at the Share Festival Pre-AHAcktitude, informal meeting of the activists and artists of the AHA: Activism-Hacking-Artivism community.
Founded in 2001 by Tatiana Bazzichelli, the mailing list counts around 700 members, promoting networking, artistic interventions (artivism) and social and political activism. In 2008 the AHA members gave rise to the AHAcktitude event: an open situation which, following the structure of the Italian Hackmeetings, is directly organized and managed by the community members, who can freely propose seminars and projects to aha@lists.ecn.org. Participation is free and open to everyone.
http://lists.ecn.org/mailman/listinfo/aha
http://ahacktitude.org/event/2009/
http://www.ecn.org/aha

Regional Museum of Natural Science – Conference Hall, lower ground floor
>>>2.30 PM Dialogue with Mario Calabresi and Anna Masera Digital Publication Errors
and Transformations

Journalists make lots of mistakes, and not always the smartest of mistakes… but then journalists are only human. But in our global, digital era of great transformation and crisis, journalists are learning from their mistakes and reinventing journalism itself.

Regional Museum of Natural Science – Conference Hall, lower ground floor
>>>3.30 PM Lecture by David Orban Why numerous mistakes can and should be made in technology today?
IThis Italian SPIME musketeer explains how important it is when developing technologically advanced goods to “fail soon & fail often.” The chance to fail is a privilege that has been hard won. Technological, economic, social and individual failure should be protected and must lose the stigma attaching to it. Why can we and should we make numerous mistakes with technology today? Because the cost of failure has never been so low!

Regional Museum of Natural Science – Conference Hall, lower ground floor
>>>4.30 PM Dialogue with Max Casacci and Wu-Ming 1
What is the cultural import of error in the creative process of a musician and a writer? Presenting us with their own personal experience, the two authors tell of how error, inadvertent mistakes and imperfections have given rise to ideas that have proven fertile. A dialogue where literature and music provide a springboard to talk about how anomalies and little heresies can turn out to be key events in much bigger transformations.

Regional Museum of Natural Science – Conference Hall, lower ground floor
>>>6 PM Lecture by Edoardo Boncinelli Creative Mistakes
A leading geneticist talks about genetic mutations, that is DNA errors that today are almost always harmful. Today, all species have reached an equilibrium point in their evolution. If mutations had never occurred though, life would still be where it was at its beginnings, almost four billion years ago.

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SATURDAY, 6th NOVEMBER

Regional Museum of Natural Science – Conference Hall, lower ground floor
>>>11 AM Dialogue with Fulvio Gianaria and Gianluigi Ricuperati
We live in the era of the risk society, having moved from the issue of wealth redistribution to the issue of risk sharing, defined as a systematic way of dealing with hazards and insecurities induced and introduced by modernisation itself. What are the consequences for culture and creativity?

Regional Museum of Natural Science – Conference Hall, lower ground floor
>>>12 PM Dialogue with Antonio Caronia and Caden Manson
The director and founder of New York’s Big Art Group talks to Antonio Caronia, new media theorist and expert in cyberpunk, about our information age, where errors, glitches and signal interruptions have become marketing strategies that lay bare the “media-ization” of our world.

ARTISSIMA 17 – Oval – Lingotto Fiere – via Nizza 280/294 – Turin
>>>2 PM Conference with Edoardo Bonaspetti, Chiara Figone, Salvatore Iaconesi, Giorgio Maffei, Oriana Persico and Dario Salani Art Publishing 2.0: Next Steps Publishing. Moderated by Simona Lodi
New scenarios in art publishing, sweeping across crossmedia publishing, free-press, self-publishing, print on demand, ebooks, augmented reality, multi-authorship and ubiquitous publishing – software layered upon paper, making pages clickable, expandable and interactive. As the book explodes, the scattered pieces create new forms of expression, new ways of publishing and writing about the world.

Regional Museum of Natural Science – Conference Hall, lower ground floor
>>>5 PM Keynote Speech by Jurij Krpan The Difference Between Experiment and Investigation in Contemporary Art.
Does contemporary art have the power to critique the socially-accepted role of art and culture? Taking this question as his cue, the curator of the Kapelica Gallery in Ljubljana argues for the importance of less successful art projects that investigate the frontiers and limits of artistic expression.

Regional Museum of Natural Science – Conference Hall, lower ground floor
>>>6 PM Lectio Magistralis and Performance by Stelarc Circulating Flesh: From Third Life to Real Life.
We are living in an age of excess and indifference. Of prosthetic augmentation and extended operational systems. . An age of Organs Without Bodies. Of organs awaiting bodies. Bodies are phantoms. Flesh is circulating. The body acts with indifference. An indifference that allows the body to be suspended with hooks into its skin, that allows an inserting of a sculpture into its stomach and that allows an ear to be surgically constructed and stem-cell grown on its arm. Perhaps what we need now is not a Second Life but rather a Third Life. This Australian artist, renowned with international audiences for the unbridled use he makes of his body, is a cybernetic nomad. Stelarc presents his latest project The Ear On Arm, where the architecture of the human body is engineered with an artificial ear.

Regional Museum of Natural Science – Second Floor, lounge zone
>>>8 PM encounter with Salvatore Iaconesi and Oriana Persico, authors of REFF.
Fresh off the press, this new book on reinventing reality through the critical use of remix, mash-up, recontextualisation and re-enactment techniques, published by DeriveApprodi and FakePress, will be launched in Turin. Join the curators and artists featured in REFF – including Antonio Caronia, Tatiana Bazzichelli, Alex Giordano, Jasmina Tesanovic, Bruce Sterling, Les Liens Invisibles, Simona Lodi and others at the Share Festival for a drink with the public. Exclusive to the Share Festival, the new book will be on sale at the Regional Museum of Natural Science in Turin from 2nd to 7th November.

Regional Museum of Natural Science – Second floor
>>>10 PM Performance by Fabrizio Vespa The Night of the Living Writers.
Music, visuals and Twitter, brought together for a night of DJs, VJs and writers all on the one stage.

Exhibitions on occasion of Contemporary Arts Night
Share Prize 2010
Sm_Art Mistakes
Special project R.I.O.T.
Selected videos from the 13th Japan Media Art Festival
Open to the public until 2 AM at the Regional Museum of Natural Science, second floor.

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SUNDAY, 7th NOVEMBER

Regional Museum of Natural Science – Conference Hall, lower ground floor
>>>3 PM Alex Giordano The Mistake in Social Media Marketing
Expressions such as viral marketing, social media marketing, buzz marketing and word-of-mouth marketing have moved from being the abstruse jargon of overseas marketing gurus to strategies of interest to multinationals, businesses and NGOs. While at the same time old models of persuasion are being reiterated – techniques against which on-line audiences are fortunately and quickly learning to defend themselves. From a study of hundreds of failed case histories, the founder of NinjaMarketing attempts to build the right model for working with social media. Who knows if even this time round it will be an error that saves us…

Regional Museum of Natural Science – Conference Hall, lower ground floor
>>>4 PM Lecture by Siegfried Zielinski Variantology – Thoughts on Experiment in
Unstable Times.

Siegfried Zielinski describes the tactical approach that he calls Variantology. The idea is based on the concept of variance as a specific strategy for dealing with a world in constant change. The approach finds itself at home in both the scientific and artistic fields, where an initial idea, like a musical theme, is interpreted and varied over and over again to reach a desired result.

Regional Museum of Natural Science – Conference Hall, lower ground floor
>>>5 PM Keynote Speech by Bruce Sterling The Accidental Life and Comic Death of the Media.
A look back, retracing the long road of the technologies we have abandoned behind us, to discover the accidents and hitches in the development of the media. A look at the mistakes of the past, in an effort to correct the technologies of the future.

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